Brand entrepreneurs have a vision, and it’s more than just making money and being a CEO.
They want to make a difference in some way and they have the savvy to sell that vision. They have a knack for personal branding—or they acquire it.
They learn how to harness the power of words, symbols, and story not only to build their business but also to position themselves as the leader of the business.
As a budding entrepreneur, you need to create a unique brand that resonates with your business idea, values, and culture, and that will help drive your business success.
Taking charge of your business brand and intertwining it with your personal brand pays off.
At its core, branding is about taking even something common like water or food and making it valuable and uncommon.