Group Think is when everyone in a group starts thinking
alike. It’s alive and well in the business world.
People in the same company share so many of the same influences that they can even start to dress alike. They can belong to the same country clubs. They can be involved in the same community organizations. They can hire people like themselves.
The copy-cat syndrome is something you need to resist as an entrepreneur creative leader. Too much conformity can lead to stagnation and bad decisions. It can be acute in organizations with a Group Think culture.
No one disagrees with an idea or a strategy. “That’s not the way we do it here,” is the motto.
As a creative leader, you want to encourage a culture of
diversity and willingness to try new ideas.
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